Google Search Console is a free tool that allows you to track your website’s performance in Google search results. It provides information about issues you need to address to improve your ranking and SEO. As you know, monitoring your website’s performance [...]
If you have any page on your site accessible through multiple URL addresses or you have different pages with identical content – for example, a mobile version and a desktop version – Google will consider them as duplicated versions of [...]
Permalink is the complete address that you see and use for every page, post, or any other type of content on your WordPress website. Its name, "permalink," plays with the word "Permanent" but is sometimes also referred to as a [...]
Crawl Budget is the number of pages that Google's bot crawls and indexes on your site within a specific period. But why is this crawl budget important for your site's Google ranking?
A sitemap is a file where you list the pages, videos, and other files on your site, along with the relationships between them. Search engines like Google read this file to crawl your site more efficiently. The sitemap tells crawlers [...]
The file robots.txt contains instructions for search engines regarding how they should crawl your website. These instructions, known as directives, are used to guide bots and tell specific search engines (or all of them) to avoid scanning certain addresses, files, [...]
What is duplicate content, how to identify it, and how to prevent it? One of the challenges in the world of promotion and SEO, which could hinder a website's ranking and organic success, is duplicate content. Search engines like Google [...]
Sometimes, 301 redirects can be confusing and consistently lead to debates about the correct way to use them among website developers and SEO professionals. In this post, we will clarify what a 301 redirect is...
It is inevitable that in digital stores there will be products that are no longer available for purchase, whether temporarily or permanently. What should we do with these products in terms of promotional and SEO efforts?
404 pages are the intended and desired outcome when a website fails to deliver a specific request to the browser. In other words, when a request is made to a URL address that doesn't exist on the server.
The topic of On-Page SEO and Content Optimization stands on its own. However, before you touch the website content, it’s likely and right to perform actions related to Technical SEO as discussed in a separate guide. But remember, as mentioned [...]
This is the first part of the Google SEO guide and it discusses Technical SEO. It’s an essential step to complete before moving to Content Optimization and On-Page SEO, which is covered in a separate guide. If you’re looking to [...]
