In September 2019, Google introduced two new link attributes – rel="sponsored" and rel="ugc" – alongside the existing rel="nofollow". These attributes help Google better understand the nature of links on a page. Since March 2020, Google treats all three attributes as [...]
Google’s algorithms are now highly effective at automatically ignoring low-quality and spammy backlinks. In most cases, you do not need to take manual action. However, for the links Google fails to identify on its own, you can flag them using [...]
When a user asks a specific question in search, Google may choose to display the result as a special block called a Featured Snippet at the top of the search results window. This Featured Snippet contains a summary of the [...]
Yoast SEO Premium Redirects Manager allows for automatic redirection when any URL on your site changes. In most cases, this is an excellent option, and you’d want to keep those redirects. However, there are situations where you may prefer to [...]
Recipe schema markup lets your recipes appear as rich results in Google Search – with images, cooking times, ratings, and calorie counts displayed directly in the SERP. This can increase click-through rates by up to 35%. Google also uses recipe [...]
The Yoast SEO plugin is by far the most popular SEO plugin for WordPress. With over 13 million active installations and a 4.8 rating, it practically owns the “WordPress SEO” search term on Google. But the sheer number of settings [...]
To see how your site performs in Google search, use Google Search Console (GSC) to track presence and performance in search results. Linking your Google Search Console property to Google Analytics 4 lets you analyze ranking and SEO next to [...]
An HTTP Status Code is the server’s response to a browser’s request. When you visit any website, your browser sends a request to the server, and the server responds with a three-digit code that describes the result. If we inspect [...]
The elements rel="next" and rel="prev" are HTML Link Elements intended to indicate relationships between URLs in a series or set of pages. On the level of internet sites, a numbered sequence of any content can take various forms… Update: Embedding [...]
Breadcrumb trails show users their current location on your website. The term “breadcrumbs” comes from the tale of Hansel and Gretel, where the main characters left a trail of breadcrumbs to find their way back home. Just like in the [...]
Conversion tracking in Google Analytics 4 lets you measure the actions that matter most to your business – form submissions, newsletter sign-ups, product purchases, and more. Knowing which events drive results helps you optimize your site and your ad campaigns. [...]
If you are using Google Analytics, then you already know that the tool provides you with a lot of information about user interaction with the site. If you want to use the information that Analytics provides to better track the [...]