The category pages in WordPress are often the most neglected pages in terms of promotion and SEO. When you navigate to a category page on any blog, you’ll likely see nothing more than a list of posts within that category. [...]
In this post, we will explain how to make your website appear in Google search results and explore the reasons that might prevent it from appearing in these search results. This is a concise and focused post, so let’s dive [...]
Google Search Console is a free tool that allows you to track your website’s performance in Google search results. It provides information about issues you need to address to improve your ranking and SEO. As you know, monitoring your website’s performance [...]
If you have any page on your site accessible through multiple URL addresses or you have different pages with identical content – for example, a mobile version and a desktop version – Google will consider them as duplicated versions of [...]
Permalink is the complete address that you see and use for every page, post, or any other type of content on your WordPress website. Its name, "permalink," plays with the word "Permanent" but is sometimes also referred to as a [...]
Crawl Budget is the number of pages that Google's bot crawls and indexes on your site within a specific period. But why is this crawl budget important for your site's Google ranking?
Sitemap is a file in which you provide information about pages, videos, and other types of files that exist on your site, as well as about the relationships between them. Search engines like Google use this file to understand how to [...]
The file robots.txt contains instructions for search engines regarding how they should crawl your website. These instructions, known as directives in English, are used to guide bots and specify certain search engines (or all) to refrain from scanning specific addresses, [...]
What is duplicate content, how to identify it, and how to prevent it? One of the challenges in the world of promotion and SEO, which could hinder a website's ranking and organic success, is duplicate content. Search engines like Google [...]
Sometimes, 301 redirects can be confusing and consistently lead to debates about the correct way to use them among website developers and SEO professionals. In this post, we will clarify what a 301 redirect is...
It is inevitable that in digital stores there will be products that are no longer available for purchase, whether temporarily or permanently. What should we do with these products in terms of promotional and SEO efforts?
404 pages are the intended and desired outcome when a website fails to deliver a specific request to the browser. In other words, when a request is made to a URL address that doesn't exist on the server.