Bounce Rate, also known as Exit Rate, is an important metric for understanding the performance of your digital marketing. A low bounce rate is positive, indicating high engagement of visitors with your site’s content, leading to more page views on [...]
Structured data or schema are essentially HTML attributes or scripts that help search engines interpret the structure of specific content and understand how to display it correctly and prominently in search results (SERP's).
Search engines require a unique website address for each page to enable scanning, indexing, and user redirection to that page. Let’s explain a bit about the structure of a URL and describe how search engines refer to these addresses. Generally, [...]
If you’re reading this post, it’s likely that you want to prevent certain activities—whether your own, your employees’, or any other internal traffic—from skewing the data in Google Analytics. With the transition to Google Analytics 4 (GA4), the method for [...]
Whether you're a blogger, a writer for online magazines, or even managing an e-commerce store, mastering image optimization is a skill worth delving into.
Several times i've encountered the question "Why do some links have a trailing slash at the end of the URL, while others don't?" If the answer you're seeking is something like: "It doesn't matter, both work," you might consider reversing [...]
The understanding of how to implement redirects using Regular Expressions can be somewhat problematic and frustrating, even for experienced developers. To be honest, I also struggle with Regular Expressions for that matter, and it’s definitely a useful skill that I [...]
It’s no secret that nowadays WordPress is the most popular content management system on the internet. Almost every fourth website worldwide is built on this platform, and with such statistics, there’s no room for argument. However, not everyone is aware [...]
The way Google generates titles and descriptions (snippets) for pages is a completely automated process that takes into account both the page’s content and references to this page that appear across the web. The goal of these titles and snippets [...]
The category pages in WordPress are often the most neglected pages in terms of promotion and SEO. When you navigate to a category page on any blog, you’ll likely see nothing more than a list of posts within that category. [...]
In this post, we will explain how to make your website appear in Google search results and explore the reasons that might prevent it from appearing in these search results. This is a concise and focused post, so let’s dive [...]
Google Search Console is a free tool that allows you to track your website’s performance in Google search results. It provides information about issues you need to address to improve your ranking and SEO. As you know, monitoring your website’s performance [...]