Conversion tracking in Google Analytics (also known as Goals) can be crucial for any significant activity on your important business website. For example, form submissions, newsletter sign-ups, or even product purchases. In the old version of Google Analytics (Universal Analytics), [...]
If you are using Google Analytics, then you already know that the tool provides you with a lot of information about user interaction with the site. If you want to use the information that Analytics provides to better track the [...]
The COVID-19 crisis has forced certain businesses and e-commerce websites to freeze their activities online due to difficulties in supplying goods. If you manage a commerce website and find yourself in a similar situation, there are several options available to [...]
Until recently, I used to embed Schema of type “Organization” on every page and post on the Savvy blog. Nothing special, many people do this, and it doesn’t harm the site in any way. But I came across a video [...]
In a sentence, the term Bounce describes a single-page session on your site. Bounce in Google Analytics is specifically calculated as a session by a user who generates only one request from the Analytics server. For example, when a user [...]
Displaying Related Posts on your blog can enhance user engagement with your site’s content, keep visitors on your site for longer periods, and contribute to your site SEO by improving the user experience. And as due to security, performance, and [...]
Bounce Rate, also known as Exit Rate, is an important metric for understanding the performance of your digital marketing. A low bounce rate is positive, indicating high engagement of visitors with your site’s content, leading to more page views on [...]
Structured data or schema are essentially HTML attributes or scripts that help search engines interpret the structure of specific content and understand how to display it correctly and prominently in search results (SERP's).
Search engines require a unique website address for each page to enable scanning, indexing, and user redirection to that page. Let’s explain a bit about the structure of a URL and describe how search engines refer to these addresses. Generally, [...]
If you’re reading this post, it’s likely that you want to prevent certain activities—whether your own, your employees’, or any other internal traffic—from skewing the data in Google Analytics. With the transition to Google Analytics 4 (GA4), the method for [...]
Whether you're a blogger, a writer for online magazines, or even managing an e-commerce store, mastering image optimization is a skill worth delving into.
Several times i've encountered the question "Why do some links have a trailing slash at the end of the URL, while others don't?" If the answer you're seeking is something like: "It doesn't matter, both work," you might consider reversing [...]