Conversion tracking in Google Analytics (also known as Goals) can be crucial for any significant activity on your important business website. For example, form submissions, newsletter sign-ups, or even product purchases. In the old version of Google Analytics (Universal Analytics), [...]
If you are using Google Analytics, then you already know that the tool provides you with a lot of information about user interaction with the site. If you want to use the information that Analytics provides to better track the [...]
In a sentence, the term Bounce describes a single-page session on your site. Bounce in Google Analytics is specifically calculated as a session by a user who generates only one request from the Analytics server. For example, when a user [...]
Bounce Rate, also known as Exit Rate, is an important metric for understanding the performance of your digital marketing. A low bounce rate is positive, indicating high engagement of visitors with your site’s content, leading to more page views on [...]
In case you’re wondering what the Meta Pixel (previously known as Facebook Pixel) is, and if you’re interested in knowing whether you should add it to your WordPress site, you’ve come to the right place. In this post, I’ll explain [...]
Collecting information using tools like Google Analytics is a critical action for increasing organic traffic, achieving higher conversions, and optimizing your leading digital marketing strategy to establish stronger connections with users on your website. However, putting it into practice is [...]
Better search results with Relevanssi. If you've ever tried using the built-in search functionality of WordPress to search for content on your site, I assume you've noticed that it's an area where the popular content management system WordPress falls short.
If you’re reading this post, it’s likely that you want to prevent certain activities—whether your own, your employees’, or any other internal traffic—from skewing the data in Google Analytics. With the transition to Google Analytics 4 (GA4), the method for [...]
Whether you're a blogger, a writer for online magazines, or even managing an e-commerce store, mastering image optimization is a skill worth delving into.
It’s no secret that nowadays WordPress is the most popular content management system on the internet. Almost every fourth website worldwide is built on this platform, and with such statistics, there’s no room for argument. However, not everyone is aware [...]
The way Google generates titles and descriptions (snippets) for pages is a completely automated process that takes into account both the page’s content and references to this page that appear across the web. The goal of these titles and snippets [...]
The Domain Name System is a collection of databases that translates "Hostnames" to IP addresses. DNS can be thought of as the "phone book of the Internet."