Bounce Rate, also known as Exit Rate, is an important metric for understanding the performance of your digital marketing. A low bounce rate is positive, indicating high engagement of visitors with your site’s content, leading to more page views on [...]
In case you’re wondering what the Meta Pixel (previously known as Facebook Pixel) is, and if you’re interested in knowing whether you should add it to your WordPress site, you’ve come to the right place. In this post, I’ll explain [...]
Collecting information using tools like Google Analytics is a critical action for increasing organic traffic, achieving higher conversions, and optimizing your leading digital marketing strategy to establish stronger connections with users on your website. However, putting it into practice is [...]
Better search results with Relevanssi. If you've ever tried using the built-in search functionality of WordPress to search for content on your site, I assume you've noticed that it's an area where the popular content management system WordPress falls short.
If you’re reading this post, it’s likely that you want to prevent certain activities—whether your own, your employees’, or any other internal traffic—from skewing the data in Google Analytics. With the transition to Google Analytics 4 (GA4), the method for [...]
Whether you're a blogger, a writer for online magazines, or even managing an e-commerce store, mastering image optimization is a skill worth delving into.
It’s no secret that nowadays WordPress is the most popular content management system on the internet. Almost every fourth website worldwide is built on this platform, and with such statistics, there’s no room for argument. However, not everyone is aware [...]
The way Google generates titles and descriptions (snippets) for pages is a completely automated process that takes into account both the page’s content and references to this page that appear across the web. The goal of these titles and snippets [...]
The Domain Name System is a collection of databases that translates "Hostnames" to IP addresses. DNS can be thought of as the "phone book of the Internet."
Google Search Console is a free tool that allows you to track your website’s performance in Google search results. It provides information about issues you need to address to improve your ranking and SEO. As you know, monitoring your website’s performance [...]
Let's talk a bit about hierarchy, typography, and fonts in websites. If you've been following this blog, you've probably noticed that I've been consistently improving its appearance and functionality...
Sitemap is a file in which you provide information about pages, videos, and other types of files that exist on your site, as well as about the relationships between them. Search engines like Google use this file to understand how to [...]