Google Search Console is a free tool that allows you to track your website’s performance in Google search results. It provides information about issues you need to address to improve your ranking and SEO. As you know, monitoring your website’s performance [...]
Let's talk a bit about hierarchy, typography, and fonts in websites. If you've been following this blog, you've probably noticed that I've been consistently improving its appearance and functionality...
Sitemap is a file in which you provide information about pages, videos, and other types of files that exist on your site, as well as about the relationships between them. Search engines like Google use this file to understand how to [...]
WordPress is a free content management system (CMS) written in PHP and has an open-source code. The system is under the GPLv2 license, which states that anyone is allowed to use it or modify it...
404 pages are the intended and desired outcome when a website fails to deliver a specific request to the browser. In other words, when a request is made to a URL address that doesn't exist on the server.
The topic of On-Page SEO and Content Optimization stands on its own. However, before you touch the website content, it’s likely and right to perform actions related to Technical SEO as discussed in the first part of the series. But [...]
This is the first part of the Google SEO guide and it discusses Technical SEO. This is an essential and important step to perform before reaching the stage of Content Optimization and On-Page SEO described in part two of the [...]
The reality is this - NoFollow links help promote your website on Google, period. I say this from my personal experience on the subject and also from evidence I've seen in various studies online - it's not...
As I continued to write, I felt that a small network of information was forming and evolving, interconnected through internal links, becoming broader, more stable, and increasingly coherent over time. I also observed...
Indeed, outbound links are a significant aspect in promoting your website. Additionally (how could they not be), outbound links provide additional value to readers, and from here, they enhance the readers' experience..."
In one of my recent projects, the client requested that I transfer the UTM Parameters with which the user arrives from different campaigns to other pages on the website. To be precise...
Have you ever looked at Google Analytics and wondered how users arrived at or landed on a specific page and not another? If so, then UTM Parameters, or 'פרמטרים UTM' in Hebrew, are the answer...