What is WordPress CMS? Introduction Guide
WordPress is a free content management system (CMS) written in PHP and has an open-source code. The system is under the GPLv2 license, which states that anyone is allowed to use it or modify it...
Posts about: Marketing | Page 4
Handling 404 Error Pages from SEO & UX Perspective
404 pages are the intended and desired outcome when a website fails to deliver a specific request to the browser. In other words, when a request is made to a URL address that doesn't exist on the server.
On-Page SEO Optimization – Rank Higher on Google – Part 2
The topic of On-Page SEO and Content Optimization stands on its own. However, before you touch the website content, it’s likely and right to perform actions related to Technical SEO as discussed in the first part of the series. But [...]
Technical SEO – Rank Higher on Google – Part 1
This is the first part of the Google SEO guide and it discusses Technical SEO. This is an essential and important step to perform before reaching the stage of Content Optimization and On-Page SEO described in part two of the [...]
NoFollow Links and their SEO Value
The reality is this - NoFollow links help promote your website on Google, period. I say this from my personal experience on the subject and also from evidence I've seen in various studies online - it's not...
The Importance of Internal Links for SEO
As I continued to write, I felt that a small network of information was forming and evolving, interconnected through internal links, becoming broader, more stable, and increasingly coherent over time. I also observed...
How Outbound Links Impact SEO: Best Practices and Benefits
Indeed, outbound links are a significant aspect in promoting your website. Additionally (how could they not be), outbound links provide additional value to readers, and from here, they enhance the readers' experience..."
Seamlessly Transfer UTM Parameters Across Pages & Domains
In one of my recent projects, the client requested that I transfer the UTM Parameters with which the user arrives from different campaigns to other pages on the website. To be precise...
What are UTM Parameters, Why and How to Use them?
Have you ever looked at Google Analytics and wondered how users arrived at or landed on a specific page and not another? If so, then UTM Parameters, or 'פרמטרים UTM' in Hebrew, are the answer...