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Posts about: Marketing

In this category, you’ll find in-depth posts on essential topics like Google Search Console, conversion tracking, an introduction to UTM parameters, using Google Analytics, and tips on finding a WordPress developer for your next project.

GEO vs SEO: What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is quickly becoming a new buzzword in the world of digital marketing and web development. As generative AI platforms like Google SGE (Search Generative Experience), Microsoft Copilot, and ChatGPT begin to answer users’ questions directly in [...]

How to Create a Custom BeeHiiv Subscription Form with PHP

If you’re using BeeHiiv for email newsletters and want full control over how users subscribe from your WordPress site, you can skip third-party plugins and create your own custom solution. This is exactly how I use it on my site, [...]

WordPress Designer vs Developer: Which One You Need?

WordPress is one of the most popular platforms for building websites, and it’s used by designers and developers alike. However, the terms “WordPress design” and “WordPress development” are often confused or used interchangeably, especially by clients or beginners just entering [...]

What Causes 404 Errors in WordPress (Common Scenarios)

A 404 error occurs when a user requests a page that doesn’t exist on your WordPress site. While some 404s are normal, a surge in them often signals something’s wrong-whether it’s a broken permalink, deleted post, or misconfigured plugin. Understanding [...]

Customize HubSpot Form CSS in WordPress Templates

Embedding a HubSpot form directly in your WordPress theme’s template file gives you full control over placement and structure – but what about styling? In this guide, you’ll learn how to override the default HubSpot form styles and apply your [...]

Yoast SEO vs Rank Math: Full Comparison for WordPress

Choosing between Yoast SEO and Rank Math is one of the most important decisions you’ll make when optimizing your WordPress site. Both plugins help improve on-page SEO, create sitemaps, manage metadata, and implement structured data — but they differ significantly [...]

How to Maintain a WordPress Website: Best Practices & Tools

Maintaining a WordPress website goes far beyond launching it and letting it run. Like any digital asset, a website requires regular updates, backups, security checks — and yes, server maintenance — to ensure long-term stability, user satisfaction, and success. In [...]

Good Font Pairing: Beautiful Google Font Combinations

Fonts play a crucial role in web design, influencing readability, user experience, and overall aesthetics. The right font combinations not only enhance your design but also communicate your brand’s personality effectively. In this post, we’ll explore the importance of font [...]

Use Heading Tags in WordPress for Better SEO & Readability

Headings, across all types of media—whether print or digital—help make your content more readable and clear. Headings act as visual cues so that the topic of your content is immediately clear to the reader. Many readers simply skip through content [...]

Integrating HubSpot Forms in WordPress Tutorial

HubSpot and WordPress are two of the most powerful platforms for digital marketing and website management. Integrating HubSpot with WordPress can help you streamline your marketing efforts, capture more leads, and create a seamless experience for your users. In this [...]

4 Ways to Use Google Search Console to Improve SEO

Google Search Console (GSC) is an essential tool for website owners and SEO professionals. It provides valuable insights into how your site is performing on Google and highlights areas where you can improve to increase organic traffic. In this post, [...]

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