Whether you’re aiming to attract more traffic, fine-tune your content, or ensure search engines understand your site structure, this is the place to start.
In this category, you’ll find practical guides for improving the SEO performance of WordPress websites. Learn how to boost visibility with technical SEO, optimize content with on-page SEO, and take full advantage of powerful plugins like Yoast SEO & Rank Math.
In the world of modern SEO, ranking well on Google is no longer just about backlinks, keywords, or technical SEO optimizations. Enter E-E-A-T, an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Originally introduced in Google’s Quality Rater Guidelines, [...]
As artificial intelligence (AI) tools and generative engines like ChatGPT, Google SGE, and Bing Copilot become more advanced. They increasingly rely on crawling and processing web content to provide users with direct answers, summaries, and synthesized information. Just as robots.txt [...]
Generative Engine Optimization (GEO) is quickly becoming a new buzzword in the world of digital marketing and web development. As generative AI platforms like Google SGE (Search Generative Experience), Microsoft Copilot, and ChatGPT begin to answer users’ questions directly in [...]
A 404 error occurs when a user requests a page that doesn’t exist on your WordPress site. While some 404s are normal, a surge in them often signals something’s wrong-whether it’s a broken permalink, deleted post, or misconfigured plugin. Understanding [...]
Choosing between Yoast SEO and Rank Math is one of the most important decisions you’ll make when optimizing your WordPress site. Both plugins help improve on-page SEO, create sitemaps, manage metadata, and implement structured data — but they differ significantly [...]
Rank Math offers built-in breadcrumb settings via the WordPress dashboard under Rank Math SEO → General Settings → Breadcrumbs. These settings allow you to enable, style, and position breadcrumbs across your site. However, if you need to go beyond the [...]
The WordPress SEO by Yoast plugin has been the only plugin I relied on in recent years for SEO optimization of WordPress sites. This was understandable since there weren’t comprehensive SEO plugins like Yoast at the beginning. However, today the [...]
Headings, across all types of media—whether print or digital—help make your content more readable and clear. Headings act as visual cues so that the topic of your content is immediately clear to the reader. Many readers simply skip through content [...]
Google Search Console (GSC) is an essential tool for website owners and SEO professionals. It provides valuable insights into how your site is performing on Google and highlights areas where you can improve to increase organic traffic. In this post, [...]
It is possible and even advisable (in most cases) to prevent search engines from indexing the search results pages on WordPress sites. You would want to do this in order not to waste crawl budget on pages that do not [...]
hreflang, which is also referred to as rel="alternate" hreflang="x", is a method in multi-language websites for marking pages that contain identical content but are intended for different languages and/or regions. The feature serves as a signal for search engines and [...]
If you’ve reached this point, you likely already know that your website has technical issues related to SEO in Google. Before we continue – I must honestly say that this is the first post I am writing intended to promote [...]