WordPress Developer Specializing in Custom Themes for Startups and Businesses

Your website, your portfolio, your big idea... it's worth pursuing. I believe in creating opportunities for small businesses, intrepid startups, and passionate freelancers to change the world.

Let's Talk Savvy Blog

. . . .

sa·vv·y

adjective, sav·vi·er, sav·vi·est.

1. experienced, knowledgeable, and well-informed; shrewd (often used in combination)

2. Also sav·vi·ness. practical understanding; shrewdness or intelligence; common sense

Propelled by Experience

High-performance, pixel-perfect WordPress sites built for startups and businesses based on your design. Every project is optimized for speed, SEO, and seamless content management.

Custom Theme & Performance

Custom Theme Performance SEO Maintenance

tasc-consulting.com

Theme Development & Localization

Enterprise Multilingual Performance Maintenance

forter.com

Zero-Downtime Migration & WordPress Theme Development

Migration SEO Custom Theme Maintenance

calcomsoftware.com

Custom WordPress Theme Development

Videos Oriented Performance Custom Theme

storyboards.io

Cybersecurity | Custom WordPress Theme Development

Cybersecurity Custom Theme Maintenance

cisoteria.com

Travel Blog & Content Architecture

Blog Platform Performance Custom Theme

bookaway.com

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* I'd be more than happy to provide additional projects upon request...

A Few Words About Me

My name is Roee Yossef and I'm a WordPress developer with 15+ years of experience, specializing in custom, high-end themes for startups and businesses worldwide.

Success follows hard work, not luck.

I've worked with leading startups and global companies such as monday.com, Forter, Amtrak, SimilarWeb, and Intel on custom development and ongoing maintenance and optimization.

Extensive experience collaborating with marketing and development teams enables a smooth and effective integration into new teams and workflows.

With a strong passion for typography, color, and design, I craft high-performance, cross-browser websites with clean, semantic code.

Let's Talk More About Me

How Can I Help?

Expert WordPress solutions for startups and businesses worldwide. From custom theme development to performance optimization and technical SEO.

Custom Theme Development

Pixel-perfect custom WordPress themes built from your Figma or design files. Fast, SEO-optimized, and easy to manage.

Figma to WordPress

Transform your Figma designs into production-ready WordPress sites with clean code, fast load times, and seamless content management.

Performance Optimization

Speed optimization that improves Core Web Vitals, reduces load times, and boosts your Google rankings and user experience.

Maintenance & Support

Proactive WordPress maintenance: security updates, backups, uptime monitoring, and priority support so you can focus on your business.

API Integrations

Seamless integrations with HubSpot, Marketo, Salesforce, payment gateways, and custom APIs to power your marketing and sales.

Migration & Hosting

Zero-downtime WordPress migrations between hosts and domains. SEO-safe redirects and full backup protection included.

Technical SEO

Technical SEO audits and implementation: site structure, schema markup, crawlability, and Core Web Vitals optimization.

WordPress Security & Recovery

Protection, detection, and repair for hacked WordPress sites. Malware removal and security hardening with 24-48 hour recovery.

Strategy & Consultations

Strategic consulting for startups and companies: architecture decisions, tech stack selection, SEO roadmaps, and long-term growth planning.

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I'm not available for every project. When it comes to building a WordPress site from scratch, I currently accept design-based projects only. Still, feel free to reach out, you're welcome to try me!

Trusted by Leading Startups & Enterprises

From high-growth startups to Fortune 500 companies, I've provided WordPress services for brands like Monday.com, Intel, Redis, and SimilarWeb.

. . .

3. To be savvy is to be clued-up. The term comes from the French savoir-faire, meaning "know-how."

4. Got it? Do you understand? Use it to REALLY get your point across.

Real People, Real Results

My career has been shaped by exceptional clients. Some rely on me for long-term development, while others need help with short-term projects.

I was fortunate that my manager introduced me to Roee. Webz.io had several urgent development projects, and Roee quickly became part of the team. He not only delivered on time but also improved our plans with a big-picture approach. His responsiveness and positive attitude made the process smooth and stress-free.

Yuval Michaeli

Marketing Director at Webz.io

Roee is a highly skilled, creative, and motivated developer with expertise in development, design, research, feature analysis, and technology architecture. He excels in presenting and leading, while also being a positive, hardworking, and optimistic team player. Roee is someone you definitely want on your team!

Liron Goldenberg

Engineering Group Manager at Forter

I had the chance to work with Roee on a collaboration project, where Roee produced a high quality and fast turn-around WordPress based website. I can definitely say that I would be glad to work together again and can recommend anyone else to use Roee's wonderful skills.

Vova Nurenberg

Product Design Manager at Meta

Working with Roee was one of the smoothest dev experiences I've had. He's responsive, detail-oriented, and truly cares about getting it right. His WordPress and SEO expertise saved hours and ensured a seamless, zero-downtime migration. Highly recommended.

Roy Ludmir

Business Development Manager at CalCom

I have been working with Roee for many years. He is one of the top WordPress experts I've ever worked with. Roee is always responsive, reliable, and available to handle any request. If you're looking for a true WordPress professional, Roee is the person you want.

Ido Ganor

Founder of CISOteria

I've worked with Roee on several projects and brought him into new teams whenever I could. He delivers reliable, efficient work and always considers SEO, UX, and performance. His contributions consistently supported our campaigns and business goals.

Gil Weitzman

Head of AI marketing at Intel

Roee supports web development and performance optimization for Forter's web properties. He is very knowledgeable and up for any challenge, whether it's a new design challenge, tool integration, or even localizing the site in a new language. I appreciate his continued partnership.

Brian Houlihan

Marketing Director at Forter

I would highly recommend Roee for his superb work ethic and amazing technical ability to deliver any web based application. Roee is an expert in technical SEO and WordPress performance and architecture. We would gladly work with Roee again in the future.

Gavin Glick

Co-Founder at Storyboards

I have worked with Roee for nearly two years, and he is the go-to person for complex tasks. A fast executor, perfectionist, and highly knowledgeable in front-end development, Roee consistently delivers with a positive, solutions-oriented attitude and a friendly demeanor.

Efraim Golan

RevOps Architect at HSops.io

I highly recommend Roee for any WordPress development, maintenance, and management, both in code and with Elementor. He does precise work, taking designs and creating ultra-fast WordPress pages accordingly. If you're looking for someone reliable to handle your website, you should contact him :)