To see how your site performs in Google search, use Google Search Console (GSC) to track presence and performance in search results.
Linking your Google Search Console property to Google Analytics 4 lets you analyze ranking and SEO next to your Analytics data in one place.
If GA4 is not yet installed on your site, see how to install Google Analytics 4 on WordPress (several methods).
Linking Google Analytics 4 to Google Search Console
Make sure you have a GA4 property and a GSC property set up, and that you are an editor in GA4 and a verified owner in GSC. Then log in to Analytics and follow these steps:
1. Open the Settings screen of Google Analytics 4
Make sure you select the Analytics account you want to link before clicking on the Admin button as shown in the image below:
2. Click on Search Console Links
In the Settings screen, scroll down a bit and click on Search Console Links under the Property column.
3. Create a link with Search Console
Click on the blue Link button. This action will open a screen with configuration in three steps.
4. Choose the relevant property in Search Console
Click on Choose accounts to open the list of GSC accounts you can link. Select the correct account and click the blue Confirm button in the top right.
5. Choose Web Stream
Click on the Next button to choose the relevant Web Stream in the current Analytics 4 account. After you make your selection, click on the Next button again.
6. Review and Submit – Make sure the information is correct
You can click on Previous to change your choice or click on the blue Submit button to link the property in Search Console to the property you selected in Google Analytics 4.
At this point the two properties are linked.
Creating a Search Console Report in Google Analytics 4
To create and view Search Console reports inside GA4:
7. Click on Reports in Google Analytics 4
You can find the Reports page on the left side of the screen.
8. Open the Library
Scroll down and find the Library button on the left menu.
9. Create a New Report
Click on the Create New Report button, then click on Create detail report.
10. Choose the Search Console Template
On the Report creation page, you can choose one of the options related to Search Console – the first is Queries, and the second is Google Search Console Traffic. These templates contain useful information regarding GSC with graphs and tables.
You can repeat the same steps for the second template (Google Search Console Traffic) after saving the first.
11. Save the Report You Created
You can customize the report further if you like; for this guide, click the save button.
12. Ensure the Reports Appear
Make sure you see the GSC reports you created on the main Reports page of Google Analytics 4.
If you don’t see them, click again on the Library button and check if you see the report in the Collections row. If it exists, make sure that collection is published. If it’s not published, clicking on the three black dots at the top of that section will allow you to publish it.
If you still don’t see the GSC reports, or you don’t see the collection at all, click on Create New Collection and add the Search Console reports you created. Make sure then that the collection is published to see the GSC reports under Reports in Google Analytics 4.
Summary
Linking GSC to GA4 is done under Admin > Search Console Links: choose your GSC property, pick the matching web stream, and submit. To see the data in GA4, add a detail report from the Library using the Search Console Queries or Google Search Console Traffic template, then publish the collection so the reports appear under Reports.
For a broader overview of GSC, see my Google Search Console guide (linked above). To act on the data once it is linked, see 5 ways to use Search Console to improve SEO.
FAQs
Common questions about linking Search Console to GA4:
