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About Me

My name is Roee Yossef, a WordPress developer with over 15 years of experience. I specialize in creating tailored WordPress themes based on design. Most of my clients are startups, small to mid-sized businesses, and digital agencies, many of whom I’ve maintained long-term working relationships with.

Over the years, I’ve worked with international companies and leading startups, including monday.com, Forter, Amtrak, Culture Trip, and many more. My experience collaborating with marketing and development teams allows me to deliver precise and efficient solutions in dynamic work environments.

I provide clients with a complete range of technical WordPress services, including setup, development, ongoing maintenance, optimization, security, API integrations, professional consulting, and server solutions.

I follow a professional and practical approach: responsive websites with proper hierarchy, fast loading times, clean semantic code, and full SEO & GEO readiness. I also offer migration services from existing platforms to WordPress, ensuring the site's rankings remain unaffected throughout the process.

I’m passionate about design, typography, and user experience, elements that directly influence a website’s success. I aim to work with clients who value design precision, transparency, availability, and measurable results, always balancing client needs with technical constraints and design preferences.

Whether it’s a corporate site, portfolio, professional blog, or complex content system, I know how to build a stable, long-term solution that aligns with the client’s business strategy and supports their marketing goals.

Beyond that, I write Savvy Blog – a successful and respected blog focused on WordPress, SEO, and web development. It’s where I contribute to the community by sharing my knowledge.

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In my free time, I’m also a landscape photographer. For me, photography is a form of meditation, a way to connect with the moment, the light, and the beauty of the world around us. Check out my work on my Instagram page. I’d love it if you followed me :)

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* I’m not able to take on every project and am currently accepting design-based projects only when it comes to developing a WordPress site from scratch. However, feel free to reach out and try me! ;)

Strengths & Services

I love working with clients who value good design and invest in their websites. I promise to deliver the best results for each service listed below.

Custom Theme Development

Developing custom WordPress themes designed to meet your unique design and functional needs.

Figma to WordPress

I am skilled in turning your figma design into high-end, superfast, and easily managed WordPress website.

Performance Optimization

Boosting website performance with cutting-edge optimization techniques to enhance speed & UX.

Maintenance & Support

Offering reliable and ongoing maintenance and support to keep your website performing at its best.

API Integrations

Expert in integrating a wide range of APIs to expand functionality & enhance user engagement on platforms.

Migration & Hosting

Specializing in smooth website transitions & dependable hosting services to ensure optimal performance.

Technical SEO

Utilizing precise technical SEO tactics to elevate your site’s search engine positioning and online visibility.

WordPress Security & Recovery

Protection, detection & repair for hacked WordPress sites. Malware removal and security hardening.

Strategy & Consultations

Consulting for companies and assisting in decision-making regarding architecture, SEO & development.
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I offer a range of WordPress services, whether you need full site development or smaller tasks like hosting setup, maintenance, or technical tweaks. Feel free to reach out with any questions.

Some of my Partners

My career has been shaped by outstanding clients. For some I provide long-term development services, and for some short-term and more specific services.
BigPanda
CultureTrip
SimilarWeb
Monday
Forter
Logz.io
Crazy Labs
Redis Labs
Bookaway
Goldratt
tasc-consulting.com
Amtrak
Cnvrg.io
TestProject
Startapp
daytwo.com
Devalore
curv.co
storyboards.io
intel.com
calcomsoftware.com
calcomsoftware.com
1beat
cisoteria.com
webz.io
shoppimon.com
cashflowfrog.com
yotpo.com
BigPanda
CultureTrip
SimilarWeb
Monday
Forter
Logz.io
Crazy Labs
Redis Labs
1beat
Goldratt
Bookaway
TestProject
Startapp
daytwo.com
Devalore
intel.com
cisoteria.com
curv.co
webz.io
shoppimon.com
cashflowfrog.com
yotpo.com
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3. To be savvy is to be clued-up. The term comes from the French savoir-faire, meaning "know-how."

4. Got it? Do you understand? Use it to REALLY get your point across.

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