15+ Years Building WordPress Sites for Startups & Businesses

My name is Roee Yossef and I'm building fast, SEO-optimized WordPress sites for startups and businesses worldwide.

Experience & Expertise

I specialize in turning designs into custom WordPress themes. I work with startups, growing businesses, and digital agencies, often in long-term partnerships.

I’ve been fortunate to work with international companies and leading startups such as monday.com, Forter, Amtrak, Culture Trip, SimilarWeb, and Redis, providing services ranging from custom theme development to ongoing optimization and maintenance.

Experienced in collaborating closely with marketing and development teams, I align technical execution with business goals and deliver solutions that balance performance, SEO, and user experience, even on tight timelines.

My Approach

I follow a professional, practical approach: responsive sites with clear hierarchy, fast loading times, semantic code, and full SEO readiness. By leveraging the latest AI and development tools, I deliver faster results at a lower cost.

I’m passionate about design, typography, and user experience, as these directly influence a website’s success. I work best with clients who value precision, clear communication, and measurable results.

Beyond Development

I also run Savvy Blog, a respected resource focused on WordPress, SEO, and web development. It’s the most comprehensive WordPress blog in Israel, where I share practical, experience-based knowledge with the community.

Ready to discuss your project? Drop me a message.

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In my free time, I'm also a photographer. For me, photography is a form of meditation, a way to connect with the moment, the light, and the beauty of the world around us. Check out my work on Instagram.

Let's Talk

WordPress Development Services

Expert WordPress solutions for startups and businesses worldwide. From custom theme development to performance optimization and technical SEO.

Custom Theme Development

Pixel-perfect custom WordPress themes built from your Figma or design files. Fast, SEO-optimized, and easy to manage.

Figma to WordPress

Transform your Figma designs into production-ready WordPress sites with clean code, fast load times, and seamless content management.

Performance Optimization

Speed optimization that improves Core Web Vitals, reduces load times, and boosts your Google rankings and user experience.

Maintenance & Support

Proactive WordPress maintenance: security updates, backups, uptime monitoring, and priority support so you can focus on your business.

API Integrations

Seamless integrations with HubSpot, Marketo, Salesforce, payment gateways, and custom APIs to power your marketing and sales.

Migration & Hosting

Zero-downtime WordPress migrations between hosts and domains. SEO-safe redirects and full backup protection included.

Technical SEO

Technical SEO audits and implementation: site structure, schema markup, crawlability, and Core Web Vitals optimization.

WordPress Security & Recovery

Protection, detection, and repair for hacked WordPress sites. Malware removal and security hardening with 24-48 hour recovery.

Strategy & Consultations

Strategic consulting for startups and companies: architecture decisions, tech stack selection, SEO roadmaps, and long-term growth planning.

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Whether you need a full custom WordPress site or smaller tasks like performance tuning, security audits, or hosting setup-I'm here to help. Let's talk.