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About Me

My name is Roee Yossef, a WordPress developer with over 15 years of experience. I specialize in creating tailored WordPress themes based on design. Most of my clients are startups, small to mid-sized businesses, and digital agencies, many of whom I’ve maintained long-term working relationships with.

Over the years, I’ve worked with international companies and leading startups in their fields, including monday.com, Forter, Amtrak, Culture Trip, and many more. My experience collaborating with marketing and development teams allows me to deliver precise and efficient solutions in dynamic work environments.

I provide clients with a complete range of technical WordPress services, including setup, development, ongoing maintenance, optimization, security, API integrations, professional consulting, and server solutions.

I follow a professional and practical approach: responsive websites with proper hierarchy, fast loading times, clean semantic code, and full SEO readiness. I also offer migration services from existing platforms to WordPress, ensuring the site's rankings remain unaffected throughout the process.

I’m passionate about design, typography, and user experience, elements that directly influence a website’s success. I aim to work with clients who value design precision, transparency, availability, and measurable results, always balancing client needs with technical constraints and design preferences.

Whether it’s a corporate site, portfolio, professional blog, or complex content system, I know how to build a stable, long-term solution that aligns with the client’s business strategy and supports their marketing goals.

Beyond that, I write Savvy Blog – a successful and respected blog focused on WordPress, SEO, and web development. It’s where I contribute to the community by sharing my knowledge. Savvy blog has become a trusted resource for developers, marketers, and site owners looking for accurate and up-to-date content.

Roee Yossef Profile Picture
Let's Talk!
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In my free time, I’m also a landscape photographer. For me, photography is a form of meditation, a way to connect with the moment, the light, and the beauty of the world around us. Check out my work on my Instagram page. I’d love it if you followed me :)

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* I’m not able to take on every project and am currently accepting design-based projects only when it comes to developing a WordPress site from scratch. However, feel free to reach out and try me! ;)

Strengths & Services

I love working with clients who value good design and invest in their websites. I promise to deliver the best results for each service listed below.

Custom Theme Development

Developing custom WordPress themes designed to meet your unique aesthetic and functional needs.

Design to HTML Conversion

Skilled in turning detailed design mockups into interactive, cross-browser compatible HTML websites.

Performance Optimization

Boosting website performance with cutting-edge optimization techniques to enhance speed and user interaction.

Maintenance & Support

Offering reliable and ongoing maintenance and support to keep your website performing at its best.

API Integrations

Expert in integrating a wide range of APIs to expand functionality and enhance user engagement on platforms.

Migration & Hosting

Specializing in smooth website transitions and dependable hosting services to ensure optimal performance.

Technical SEO

Utilizing precise technical SEO tactics to elevate your site’s search engine positioning and online visibility.

WordPress Consultations

Providing expert WordPress consulting to refine your web strategy and align it with your business objectives.
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I offer a range of WordPress services, whether you need full site development or smaller tasks like hosting setup, maintenance, or technical tweaks. Feel free to reach out with any questions.

Some of my Partners

My career has been shaped by outstanding clients. For some I provide long-term development services, and for some short-term and more specific services.
BigPanda
CultureTrip
SimilarWeb
Monday
Forter
Logz.io
Crazy Labs
Redis Labs
1beat
Goldratt
Bookaway
Amtrak
TestProject
Startapp
daytwo.com
Devalore
curv.co
intel.com
calcomsoftware.com
calcomsoftware.com
tasc-consulting.com
cisoteria.com
webz.io
shoppimon.com
cashflowfrog.com
yotpo.com
BigPanda
CultureTrip
SimilarWeb
Monday
Forter
Logz.io
Crazy Labs
Redis Labs
1beat
Goldratt
Bookaway
TestProject
Startapp
daytwo.com
Devalore
intel.com
cisoteria.com
curv.co
webz.io
shoppimon.com
cashflowfrog.com
yotpo.com
. . .

3. To be savvy is to be clued-up. The term comes from the French savoir-faire, meaning "know-how."

4. Got it? Do you understand? Use it to REALLY get your point across.

Words from Clients

My career has been shaped by exceptional clients, some rely on me for long-term development, while others turn to me for short-term solutions.
Yuval Michaeli
I was fortunate that my manager introduced me to Roee. Webz.io had several urgent development projects, and Roee quickly became part of the team. He not only delivered on time but also improved our plans with a big-picture approach. His responsiveness and positive attitude made the process smooth and stress-free.
Yuval Michaeli, Marketing Director
|
webz.io
Liron Goldenberg
Roee is a highly skilled, creative, and motivated developer with expertise in development, design, research, feature analysis, and technology architecture. He excels in presenting and leading, while also being a positive, hardworking, and optimistic team player. Roee is someone you definitely want on your team!
Liron Goldenberg, Engineering Group Manager
|
forter.com
Gavin Glick
I would highly recommend Roee for his superb work ethnic and amazing technical ability to deliver any web based application. Roee is an expert in technical SEO and Wordpress performance and architecture. We would gladly work with Roee again in the future.
Gavin Glick, Co-Founder
|
storyboards.io
Vova Nurenberg
I had the chance to work with Roee on a collaboration project, where Roee produced a high quality and fast turn-around WordPress based website. I can definitely say that I would be glad to work together again and can recommend anyone else to use Roee's wonderful skills.
Vova Nurenberg, Product Design Manager
|
Meta
Gil Weitzman
I’ve worked with Roee on multiple web projects and have brought him into new teams whenever possible. His work is reliable, efficient, and well-structured, whether building pages, optimizing performance, or translating designs into responsive WordPress sites. Roee consistently considers SEO, UX, and performance, making him a valuable and versatile partner. His contributions have directly supported our campaign success and business goals.
Gil Weitzman, VP Marketing
|
cnvrg.io
Brian Houlihan
Roee supports web development and performance optimization for Forter’s web properties. He is very knowledgeable and up for any challenge, whether it’s a new design challenge, tool integration, or even localizing the site in a new language. I appreciate his continued partnership.
Brian Houlihan, Marketing Director
|
forter.com
Limor Almagor
I highly recommend Roee for any WordPress development, maintenance, and management, both in code and with Elementor. He does precise work, taking designs and creating ultra-fast WordPress pages accordingly. If you’re looking for someone reliable to handle your website, you should contact him :)
Limor Almagor, MARCOM
|
onebeat.co
Jeff Sklaver
ArtMatters, a U.S. company, hired Roee to completely redesign our website, and we couldn’t be happier with the results. Roee is incredibly talented, turning our concept into reality through WordPress, all on time and within budget. He’s a pleasure to work with, and I highly recommend him for any web development project.
Jeff Sklaver, Prinicipal
|
ArtMatters
Guy Nissim
Roee is a highly skilled WordPress developer who designed and developed a beautiful law firm website for us, fully optimized for Google SEO. Within just a few months, our leads tripled as a result of his work!
Guy Nissim, Attorney
|
GN-Law Firm
Efraim Golan
I have worked with Roee for nearly two years, and he is the go-to person for complex tasks. A fast executor, perfectionist, and highly knowledgeable in front-end development, Roee consistently delivers with a positive, solutions-oriented attitude and a friendly demeanor.
Efraim Golan, Senior Marketing & Sales Ops
|
webz.io
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