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About Page

15+ Years Building WordPress Sites for Startups & Businesses

My name is Roee Yossef and I build fast, SEO-optimized WordPress sites for startups and businesses worldwide.

Experience
& Expertise

I specialize in turning designs into custom WordPress themes. I work with startups, growing businesses, and digital agencies, often in long-term partnerships.

I've been fortunate to work with international companies and leading startups such as monday.com, Forter, Amtrak, Culture Trip, SimilarWeb, and Redis, providing services ranging from custom theme development to ongoing optimization and maintenance.

Experienced in collaborating closely with marketing and development teams, I align technical execution with business goals and deliver solutions that balance performance, SEO, and user experience, even on tight timelines.

Approach & Passion

I follow a professional, practical approach: responsive sites with clear hierarchy, fast loading times, semantic code, and full SEO readiness. By leveraging the latest AI and development tools, I deliver faster results at a lower cost.

I'm passionate about design, typography, and user experience, as these directly influence a website's success. I work best with clients who value precision, clear communication, and measurable results.

Off the Grid

Photography is my other half.

For me, photography is a form of meditation - a way to connect with the present moment, the light, and the beauty of the natural world. Take a look at my Instagram and discover another side of me.

@roeeyossef
Sharing Knowledge

Savvy Blog

Beyond code, I write Savvy Blog - the most comprehensive WordPress resource in Israel. It's where I share practical, hands-on guides that developers and SEO professionals trust.

Visit the Blog

Trusted by Leading Startups & Enterprises

From high-growth startups to Fortune 500 companies, I've provided WordPress services for brands like Monday.com, Intel, Redis, and SimilarWeb.
logz.io
theculturetrip.com
similarweb.com
monday.com
forter.com
bigpanda.com
crazylabs.com
redis.io
sixt.com
goldrattconsulting.com
tasc-consulting.com
amtrak.com
cnvrg.io
start.io
daytwo.com
abra-it.com
curv.co
Bookaway
intel.com
calcomsoftware.com
storyboards.io
1beat
cisoteria.com
webz.io
shoppimon.com
cashflowfrog.com
zipher.cloud
yotpo.com
. . .

3. To be savvy is to be clued-up. The term comes from the French savoir-faire, meaning "know-how."

4. Got it? Do you understand? Use it to REALLY get your point across.

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