My name is Roee Yossef, a WordPress developer with over 15 years of experience. I specialize in creating tailored WordPress themes based on design. Most of my clients are startups, small to mid-sized businesses, and digital agencies, many of whom I’ve maintained long-term working relationships with.
Over the years, I’ve worked with international companies and leading startups in their fields, including monday.com, Forter, Amtrak, Culture Trip, and many more. My experience collaborating with marketing and development teams allows me to deliver precise and efficient solutions in dynamic work environments.
I provide clients with a complete range of technical WordPress services, including setup, development, ongoing maintenance, optimization, security, API integrations, professional consulting, and server solutions.
I follow a professional and practical approach: responsive websites with proper hierarchy, fast loading times, clean semantic code, and full SEO readiness. I also offer migration services from existing platforms to WordPress, ensuring the site's rankings remain unaffected throughout the process.
I’m passionate about design, typography, and user experience, elements that directly influence a website’s success. I aim to work with clients who value design precision, transparency, availability, and measurable results, always balancing client needs with technical constraints and design preferences.
Whether it’s a corporate site, portfolio, professional blog, or complex content system, I know how to build a stable, long-term solution that aligns with the client’s business strategy and supports their marketing goals.
Beyond that, I write Savvy Blog – a successful and respected blog focused on WordPress, SEO, and web development. It’s where I contribute to the community by sharing my knowledge. Savvy blog has become a trusted resource for developers, marketers, and site owners looking for accurate and up-to-date content.
In my free time, I’m also a landscape photographer. For me, photography is a form of meditation, a way to connect with the moment, the light, and the beauty of the world around us. Check out my work on my Instagram page. I’d love it if you followed me :)
* I’m not able to take on every project and am currently accepting design-based projects only when it comes to developing a WordPress site from scratch. However, feel free to reach out and try me! ;)
I offer a range of WordPress services, whether you need full site development or smaller tasks like hosting setup, maintenance, or technical tweaks. Feel free to reach out with any questions.
3. To be savvy is to be clued-up. The term comes from the French savoir-faire, meaning "know-how."
4. Got it? Do you understand? Use it to REALLY get your point across.