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About Me

My name is Roee Yossef, a WordPress developer with over 15 years of experience. I specialize in creating tailored WordPress themes based on design. Most of my clients are startups, small to mid-sized businesses, and digital agencies, many of whom I’ve maintained long-term working relationships with.

Over the years, I’ve worked with international companies and leading startups, including monday.com, Forter, Amtrak, Culture Trip, and many more. My experience collaborating with marketing and development teams allows me to deliver precise and efficient solutions in dynamic work environments.

I provide clients with a complete range of technical WordPress services, including setup, development, ongoing maintenance, optimization, security, API integrations, professional consulting, and server solutions.

I follow a professional and practical approach: responsive websites with proper hierarchy, fast loading times, clean semantic code, and full SEO readiness. I also offer migration services from existing platforms to WordPress, ensuring the site's rankings remain unaffected throughout the process.

I’m passionate about design, typography, and user experience, elements that directly influence a website’s success. I aim to work with clients who value design precision, transparency, availability, and measurable results, always balancing client needs with technical constraints and design preferences.

Whether it’s a corporate site, portfolio, professional blog, or complex content system, I know how to build a stable, long-term solution that aligns with the client’s business strategy and supports their marketing goals.

Beyond that, I write Savvy Blog – a successful and respected blog focused on WordPress, SEO, and web development. It’s where I contribute to the community by sharing my knowledge.

Roee Yossef Profile Picture
Let's Talk!
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In my free time, I’m also a landscape photographer. For me, photography is a form of meditation, a way to connect with the moment, the light, and the beauty of the world around us. Check out my work on my Instagram page. I’d love it if you followed me :)

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* I’m not able to take on every project and am currently accepting design-based projects only when it comes to developing a WordPress site from scratch. However, feel free to reach out and try me! ;)

Strengths & Services

I love working with clients who value good design and invest in their websites. I promise to deliver the best results for each service listed below.

Custom Theme Development

Developing custom WordPress themes designed to meet your unique aesthetic and functional needs.

Design to HTML Conversion

Skilled in turning detailed design mockups into interactive, cross-browser compatible HTML websites.

Performance Optimization

Boosting website performance with cutting-edge optimization techniques to enhance speed and user interaction.

Maintenance & Support

Offering reliable and ongoing maintenance and support to keep your website performing at its best.

API Integrations

Expert in integrating a wide range of APIs to expand functionality and enhance user engagement on platforms.

Migration & Hosting

Specializing in smooth website transitions and dependable hosting services to ensure optimal performance.

Technical SEO

Utilizing precise technical SEO tactics to elevate your site’s search engine positioning and online visibility.

Strategy & Consultations

Providing consulting for companies, and assisting in decision-making regarding architecture, SEO & development.
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I offer a range of WordPress services, whether you need full site development or smaller tasks like hosting setup, maintenance, or technical tweaks. Feel free to reach out with any questions.

Some of my Partners

My career has been shaped by outstanding clients. For some I provide long-term development services, and for some short-term and more specific services.
BigPanda
CultureTrip
SimilarWeb
Monday
Forter
Logz.io
Crazy Labs
Redis Labs
Bookaway
Goldratt
tasc-consulting.com
Amtrak
Cnvrg.io
TestProject
Startapp
daytwo.com
Devalore
curv.co
storyboards.io
intel.com
calcomsoftware.com
calcomsoftware.com
1beat
cisoteria.com
webz.io
shoppimon.com
cashflowfrog.com
yotpo.com
BigPanda
CultureTrip
SimilarWeb
Monday
Forter
Logz.io
Crazy Labs
Redis Labs
1beat
Goldratt
Bookaway
TestProject
Startapp
daytwo.com
Devalore
intel.com
cisoteria.com
curv.co
webz.io
shoppimon.com
cashflowfrog.com
yotpo.com
. . .

3. To be savvy is to be clued-up. The term comes from the French savoir-faire, meaning "know-how."

4. Got it? Do you understand? Use it to REALLY get your point across.

Words from Clients

My career has been shaped by exceptional clients. Some rely on me for long-term development, while others need help with short-term projects.
Yuval Michaeli Profile
Yuval Michaeli
Marketing Director at Webz.io
I was fortunate that my manager introduced me to Roee. Webz.io had several urgent development projects, and Roee quickly became part of the team. He not only delivered on time but also improved our plans with a big-picture approach. His responsiveness and positive attitude made the process smooth and stress-free.
webz.io
Liron Goldenberg Profile
Liron Goldenberg, 
Engineering Group Manager at Forter
Roee is a highly skilled, creative, and motivated developer with expertise in development, design, research, feature analysis, and technology architecture. He excels in presenting and leading, while also being a positive, hardworking, and optimistic team player. Roee is someone you definitely want on your team!
Forter
Vova Nurenberg Profile
Vova Nurenberg
Product Design Manager at Meta
I had the chance to work with Roee on a collaboration project, where Roee produced a high quality and fast turn-around WordPress based website. I can definitely say that I would be glad to work together again and can recommend anyone else to use Roee's wonderful skills.
Meta
Roy Ludmir Profile
Roy Ludmir
Business Development Manager at CalCom
Working with Roee was one of the smoothest dev experiences I’ve had. He’s responsive, detail-oriented, and truly cares about getting it right. His WordPress and SEO expertise saved hours and ensured a seamless, zero-downtime migration. Highly recommended.
calcomsoftware.com
Gil Weitzman Profile
Gil Weitzman
VP Marketing at Cnvrg
I’ve worked with Roee on several projects and brought him into new teams whenever I could. He delivers reliable, efficient work and always considers SEO, UX, and performance. His contributions consistently supported our campaigns and business goals.
Cnvrg.io
Brian Houlihan Profile
Brian Houlihan
Marketing Director at Forter
Roee supports web development and performance optimization for Forter’s web properties. He is very knowledgeable and up for any challenge, whether it’s a new design challenge, tool integration, or even localizing the site in a new language. I appreciate his continued partnership.
Forter
Gavin Glick Profile
Gavin Glick
Co-Founder at Storyboards
I would highly recommend Roee for his superb work ethnic and amazing technical ability to deliver any web based application. Roee is an expert in technical SEO and Wordpress performance and architecture. We would gladly work with Roee again in the future.
Storyboards
Efraim Golan Profile
Efraim Golan
Senior Marketing & Sales Ops at Webz.io
webz.io
I have worked with Roee for nearly two years, and he is the go-to person for complex tasks. A fast executor, perfectionist, and highly knowledgeable in front-end development, Roee consistently delivers with a positive, solutions-oriented attitude and a friendly demeanor.
webz.io
Limor Almagor Profile
Limor Almagor
MARCOM at Onebeat.co
I highly recommend Roee for any WordPress development, maintenance, and management, both in code and with Elementor. He does precise work, taking designs and creating ultra-fast WordPress pages accordingly. If you’re looking for someone reliable to handle your website, you should contact him :)
1beat
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Feel free to check my LinkedIn profile for more recommendations.

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