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I'm a WordPress Developer Specializing in Custom Themes for Startups and Businesses

Your website, your online portfolio, your big idea... it's worth pursuing. I believe in creating opportunities for small businesses, intrepid startups, and passionate freelancers to change the world.
BigPanda
CultureTrip
SimilarWeb
Monday
Logz.io
Forter
Crazy Labs
Bookaway
Startapp
daytwo.com
tasc-consulting.com
calcomsoftware.com
cisoteria.com
webz.io
cashflowfrog.com
yotpo.com
sa·vv·y
adjective, sav·vi·er, sav·vi·est.
1. experienced, knowledgeable, and well-informed; shrewd (often used in combination):
2. Also sav·vi·ness. practical understanding; shrewdness or intelligence; common sense:

Propelled by Experience

I deliver high-performance, pixel-perfect websites and dedicate significant time to optimizing structure and hierarchy to enhance SEO and user experience.
. . .

* I’d be more than happy to provide additional projects upon request...

Roee Yossef

Success follows hard work, not luck.

My name is Roee Yossef, an experienced web developer based in Israel. I specialize in creating custom high-end WordPress themes for businesses and startups around the world.

My websites are built with WordPress to give clients an easy, intuitive way to manage content while leveraging the platform’s flexibility and scalability.

Passionate about typography, colors, and design, I deliver high-performance, cross-browser websites with clean, semantic code. With extensive technical SEO expertise, I focus on performance, user experience, and proper website hierarchy.


. . .

* I’m not available for every project. When it comes to building a WordPress site from scratch, I currently accept design-based projects only. Still, feel free to reach out, you're welcome to try me! ;)

Strengths & Services

I love working with clients who value good design and invest in their websites. I promise to deliver the best results for each service listed below.

Custom Theme Development

Developing custom WordPress themes designed to meet your unique aesthetic and functional needs.

Design to HTML Conversion

Skilled in turning detailed design mockups into interactive, cross-browser compatible HTML websites.

Performance Optimization

Boosting website performance with cutting-edge optimization techniques to enhance speed and user interaction.

Maintenance & Support

Offering reliable and ongoing maintenance and support to keep your website performing at its best.

API Integrations

Expert in integrating a wide range of APIs to expand functionality and enhance user engagement on platforms.

Migration & Hosting

Specializing in smooth website transitions and dependable hosting services to ensure optimal performance.

Technical SEO

Utilizing precise technical SEO tactics to elevate your site’s search engine positioning and online visibility.

Strategy & Consultations

Providing consulting for companies, and assisting in decision-making regarding architecture, SEO & development.
. . .

I offer a range of WordPress services, whether you need full site development or smaller tasks like hosting setup, maintenance, or technical tweaks. Feel free to reach out with any questions.

Some of my Partners

My career has been shaped by outstanding clients. For some I provide long-term development services, and for some short-term and more specific services.
BigPanda
CultureTrip
SimilarWeb
Monday
Forter
Logz.io
Crazy Labs
Redis Labs
Bookaway
Goldratt
tasc-consulting.com
Amtrak
Cnvrg.io
TestProject
Startapp
daytwo.com
Devalore
curv.co
storyboards.io
intel.com
calcomsoftware.com
calcomsoftware.com
1beat
cisoteria.com
webz.io
shoppimon.com
cashflowfrog.com
yotpo.com
BigPanda
CultureTrip
SimilarWeb
Monday
Forter
Logz.io
Crazy Labs
Redis Labs
1beat
Goldratt
Bookaway
TestProject
Startapp
daytwo.com
Devalore
intel.com
cisoteria.com
curv.co
webz.io
shoppimon.com
cashflowfrog.com
yotpo.com
. . .

3. To be savvy is to be clued-up. The term comes from the French savoir-faire, meaning "know-how."

4. Got it? Do you understand? Use it to REALLY get your point across.

Words from Clients

My career has been shaped by exceptional clients. Some rely on me for long-term development, while others need help with short-term projects.
Yuval Michaeli Profile
Yuval Michaeli
Marketing Director at Webz.io
I was fortunate that my manager introduced me to Roee. Webz.io had several urgent development projects, and Roee quickly became part of the team. He not only delivered on time but also improved our plans with a big-picture approach. His responsiveness and positive attitude made the process smooth and stress-free.
webz.io
Liron Goldenberg Profile
Liron Goldenberg, 
Engineering Group Manager at Forter
Roee is a highly skilled, creative, and motivated developer with expertise in development, design, research, feature analysis, and technology architecture. He excels in presenting and leading, while also being a positive, hardworking, and optimistic team player. Roee is someone you definitely want on your team!
Forter
Vova Nurenberg Profile
Vova Nurenberg
Product Design Manager at Meta
I had the chance to work with Roee on a collaboration project, where Roee produced a high quality and fast turn-around WordPress based website. I can definitely say that I would be glad to work together again and can recommend anyone else to use Roee's wonderful skills.
Meta
Roy Ludmir Profile
Roy Ludmir
Business Development Manager at CalCom
Working with Roee was one of the smoothest dev experiences I’ve had. He’s responsive, detail-oriented, and truly cares about getting it right. His WordPress and SEO expertise saved hours and ensured a seamless, zero-downtime migration. Highly recommended.
calcomsoftware.com
Gil Weitzman Profile
Gil Weitzman
VP Marketing at Cnvrg
I’ve worked with Roee on several projects and brought him into new teams whenever I could. He delivers reliable, efficient work and always considers SEO, UX, and performance. His contributions consistently supported our campaigns and business goals.
Cnvrg.io
Brian Houlihan Profile
Brian Houlihan
Marketing Director at Forter
Roee supports web development and performance optimization for Forter’s web properties. He is very knowledgeable and up for any challenge, whether it’s a new design challenge, tool integration, or even localizing the site in a new language. I appreciate his continued partnership.
Forter
Gavin Glick Profile
Gavin Glick
Co-Founder at Storyboards
I would highly recommend Roee for his superb work ethnic and amazing technical ability to deliver any web based application. Roee is an expert in technical SEO and Wordpress performance and architecture. We would gladly work with Roee again in the future.
Storyboards
Efraim Golan Profile
Efraim Golan
Senior Marketing & Sales Ops at Webz.io
webz.io
I have worked with Roee for nearly two years, and he is the go-to person for complex tasks. A fast executor, perfectionist, and highly knowledgeable in front-end development, Roee consistently delivers with a positive, solutions-oriented attitude and a friendly demeanor.
webz.io
Limor Almagor Profile
Limor Almagor
MARCOM at Onebeat.co
I highly recommend Roee for any WordPress development, maintenance, and management, both in code and with Elementor. He does precise work, taking designs and creating ultra-fast WordPress pages accordingly. If you’re looking for someone reliable to handle your website, you should contact him :)
1beat
. . .

Feel free to check my LinkedIn profile for more recommendations.

Latest Posts from Savvy Blog

Savvy Blog is the project I’m most proud of. It allows me to learn, improve my skills, and contribute to the community.

Meet the Contributors Behind the Blog

I had the opportunity to write most of the blog posts; however, there are some very talented individuals who have also contributed. This is the perfect place to say a BIG thanks :)

Adiel Ben Moshe
עדיאל בן משה
Daniel Zrihan
דניאל זריהן
Eran Soroka
ערן סורוקה
Eyal Rahamim
אייל רחמים
Israel Buchwald
ישראל בוכוולד
Itay Tao
איתי טאו
Leah Cohen
לאה כהן
Natali Biton
נטלי ביטון
Nir Adar
ניר אדר
Nir Azulai
ניר אזולאי
Roee Yossef
Shay Toder
שי תודר
. . .

I don’t send spam, and your email is safe with me.

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