On July 1, 2023, Google’s Universal Analytics (UA) ceased processing data. You can continue to view data collected before this date for a certain period, but any new data received from this date onward will be visible exclusively in...
Hot Collecting information using tools like Google Analytics is a critical action for increasing organic traffic, achieving higher conversions, and optimizing your leading digital marketing strategy to establish stronger connections with users on your website. However, putting it into practice...
Hot Understanding how Google Analytics refers to the “Users” metric might not be clear to many of you. The “Users” data, or “Users” in Google Analytics, presents information and describes how many users were involved on your site or app....
Conversion tracking in Google Analytics (also known as Goals) can be crucial for any significant activity on your important business website. For example, form submissions, newsletter sign-ups, or even product purchases. In the old version of Google Analytics (Universal...
In a sentence, the term Bounce describes a single-page session on your site. Bounce in Google Analytics is specifically calculated as a session by a user who generates only one request from the Analytics server. For example, when a...
When you optimize the number of server requests (HTTP Requests), you will likely encounter the Google Analytics script at some stage. This script makes an asynchronous request to download the file from Google’s servers. Since this is an asynchronous...
If you want to see how your website perform on Google, you may want to use Google Search Console to do so. Google Search Console, or GSC, allows you to track the presence and performance of your website in...
If you are using Google Analytics, then you already know that the tool provides you with a lot of information about user interaction with the site. If you want to use the information that Analytics provides to better track...
Have you ever looked at Google Analytics and wondered how users arrived at or landed on a specific page rather than another? If so, then UTM Parameters are the answer. UTM Parameters are the best way to see the...
By default, Google Analytics measures traffic on your site and tracks metrics such as pageviews, bounce rate, and more. However, if you want to track more specific interactions, such as file downloads, link clicks, form submissions, and video views,...
If you’re reading this post, it’s likely that you don’t want the activity you or your company’s employees perform on your site, or alternatively, the activity of all employees within the company accessing the same site, to “muddle” the...
Bounce Rate, also known as Exit Rate, is an important metric for understanding the performance of your digital marketing. A low bounce rate is positive, indicating high engagement of visitors with your site’s content, leading to more page views...
Outbound Links are the least appreciated tactic in Content Marketing and the process of On-Page SEO Optimization. Anyone involved in SEO undoubtedly knows that a link from the external world to your site is an important signal contributing to...
In recent years the popularity of “back to top” or “scroll to top” buttons has risen due to the increased use of mobile devices. When a user scrolls beyond a certain point on your website, this efficient button appears,...
The plugin WP-Rocket currently serves more than 400,000 WordPress websites, and the results it provides in terms of website performance are quite impressive. It is very user-friendly and offers several features that you won’t find in other plugins. In...
Hot It’s no secret that nowadays WordPress is the most popular content management system on the internet. Almost every fourth website worldwide is built on this platform, and with such statistics, there’s no room for argument. However, not everyone is...
Since I use Relevanssi (feel free to search the blog for the word), I have the option to conveniently view which searches were made on the sub-blog. It seems that many people are searching for the phrase “distribution list”...
If you’re thinking about building an online store, it’s reasonable to assume that you’ll encounter numerous options for setting up an online shop. These options might initially appear to you as gifts that you simply need to choose and...
Google Search Console is a free tool that allows you to track your website’s performance in Google search results. It provides information about issues you need to address to improve your ranking and SEO. As you know, monitoring your...
Hot In case you’re wondering what that Facebook Pixel is, and if you’re interested in knowing whether you should add it to your WordPress site, then you’ve come to the right place. In this post, I will explain what that...
Cookies are one of the most important web technology. Cookies were created to store persistent information about users in their browsers. A cookie is a piece of information from a specific website that is stored in the browser so...
This is the first part of the Google SEO guide and it discusses Technical SEO. This is an essential and important step to perform before reaching the stage of Content Optimization and On-Page SEO described in part two of...
Hot Not long ago, a Savvy Blog visitor asked me whether they should redirect all pages that return a 404 error to the homepage. This question, along with other similar questions I encountered, made me realize that there’s a misconception...
Whether you’re a blogger, a writer for online magazines, or even managing an e-commerce store, mastering image optimization is a skill worth delving into. If you’re pondering whether to incorporate images into your website’s content and questioning their benefits,...
WordPress users are familiar with the file as the one used to set up the database information, such as the database name, the username, password, and its location (as well as table prefixes, security keys, and language). However, many...
