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Google Tag Manager for Beginners: Why and How to Use It (2024)

Collecting information using tools like Google Analytics is a critical action for increasing organic traffic, achieving higher conversions, and optimizing your leading digital marketing strategy to establish stronger connections with users on your website. However, putting it into practice...

Conversion Tracking with Google Analytics 4 (Goals)

Conversion tracking in Google Analytics (also known as Goals) can be crucial for any significant activity on your important business website. For example, form submissions, newsletter sign-ups, or even product purchases. In the old version of Google Analytics (Universal...

How to Connect Analytics 4 to Google Ads

If you are using Google Analytics, then you already know that the tool provides you with a lot of information about user interaction with the site. If you want to use the information that Analytics provides to better track...

An In-Depth Look at Events in Google Analytics

By default, Google Analytics measures traffic on your site and tracks metrics such as pageviews, bounce rate, and more. However, if you want to track more specific interactions, such as file downloads, link clicks, form submissions, and video views,...

Outbound Links and Their SEO Value

Outbound Links are the least appreciated tactic in Content Marketing and the process of On-Page SEO Optimization. Anyone involved in SEO undoubtedly knows that a link from the external world to your site is an important signal contributing to...

WP-Rocket – Complete Guide & Optimal Settings

The plugin WP-Rocket currently serves more than 400,000 WordPress websites, and the results it provides in terms of website performance are quite impressive. It is very user-friendly and offers several features that you won’t find in other plugins. In...

10 Advantages of Using WordPress for Better SEO

It’s no secret that nowadays WordPress is the most popular content management system on the internet. Almost every fourth website worldwide is built on this platform, and with such statistics, there’s no room for argument. However, not everyone is...

What is WooCommerce?

If you’re thinking about building an online store, it’s reasonable to assume that you’ll encounter numerous options for setting up an online shop. These options might initially appear to you as gifts that you simply need to choose and...

Google Search Console – The Complete Guide (2024)

Google Search Console is a free tool that allows you to track your website’s performance in Google search results. It provides information about issues you need to address to improve your ranking and SEO. As you know, monitoring your...

What is Facebook Pixel & How to add it in WordPress?

In case you’re wondering what that Facebook Pixel is, and if you’re interested in knowing whether you should add it to your WordPress site, then you’ve come to the right place. In this post, I will explain what that...

Image Optimization for WordPress in terms of SEO

Whether you’re a blogger, a writer for online magazines, or even managing an e-commerce store, mastering image optimization is a skill worth delving into. If you’re pondering whether to incorporate images into your website’s content and questioning their benefits,...

What is SSL, and is it Necessary for WordPress Sites?

With a market share of 30%, WordPress is a popular system behind many business websites. Of course, this popularity makes it even more interesting and attractive for hackers and malicious attacks, which can easily damage your audience’s trust, leaving...